Typography plays a crucial role in branding as it has the power to communicate a brand’s personality, evoke emotions, and establish a brand’s identity. The right font choice can help create a cohesive and visually appealing brand image. It helps in distinguishing a brand from its competitors and making it easily recognizable. 

Different fonts have different characteristics, and selecting the right one can help convey the right message to the target audience. 

Typography also affects the readability of a brand’s communication materials such as logos, websites, packaging, and advertisements. 

Here Are 10 Free Typography Websites for Designers

1. Google Fonts: This popular resource offers a wide range of free, open-source fonts that can be easily integrated into web projects.

2. DaFont: A vast collection of free fonts that are categorized for easy browsing, DaFont allows you to download and use their fonts for personal or commercial projects.

3. Font Squirrel: Offering a selection of high-quality, hand-picked fonts, Font Squirrel also provides font generators and kits for easy installation.

4. Behance: A platform for creatives, Behance offers a curated selection of free fonts shared by designers from around the world.

5. 1001 Fonts: With a library of over 10,000 free fonts, 1001 Fonts allows you to search for and download fonts based on various criteria.

6. FontSpace: This website offers a vast collection of free fonts, allowing you to browse and download fonts for personal or commercial use.

7. Fontstruct: An online font-building tool, Fontstruct enables users to create their own custom fonts and share them with the community.

8. Font Library: Offering a collection of open-source fonts, Font Library allows you to download and use them for personal or commercial projects.

9. FontPark: With thousands of free fonts available, FontPark allows you to search for and download fonts based on different categories and styles.

10. Lost Type Co-Op: A stockpile of unique fonts, Lost Type Co-Op emphasizes high-quality typography and allows you to name your price for downloads.

A well-thought-out typography system can enhance the user experience and make the content more engaging. With the rise of digital platforms, it is essential to consider responsive typography that maintains readability and aesthetics across different devices. 

Typography should align with the brand’s values, target audience, and overall brand strategy. It is an integral part of the visual identity, and by paying attention to typography, brands can effectively communicate their message and leave a lasting impression. In conclusion, typography matters in branding as it has the potential to make or break the perception of a brand.